Cookies Policy

How we use cookies

Bally Casino may use cookies for several purposes. The cookies used on a particular page or service may depend on the features you access, the device you use, your browser settings and the choices available through our cookie controls. We aim to use information collected through cookies for legitimate business and website purposes, and we do not use cookies to remove or reduce our obligations under applicable law.

Strictly necessary cookies

These cookies support the basic operation, security and accessibility of the website. They may help maintain a secure session, remember information needed to provide a requested service, prevent misuse, detect unusual activity, support account functions and maintain technical stability. The website may not work correctly if these cookies are disabled, and some may be used without consent where they are necessary to provide a service you have requested or where permitted by law.

Preference and functionality cookies

These cookies remember choices and settings so that the website can provide a more consistent experience. For example, they may remember language or display preferences, help preserve selections during a visit, or recognise that certain information has already been shown. If you decline these cookies, some convenience features may not operate as expected, but you should still be able to access essential website functions.

Analytics and performance cookies

Analytics cookies help us understand how visitors use the website. They may collect information such as the pages viewed, links selected, approximate location, browser type, device type, time spent on a page and whether an error occurred. We use this information in aggregated or otherwise appropriate form to measure performance, identify technical issues, improve content and make the website easier to use. Analytics information is not intended to determine whether a person should gamble or to replace responsible gambling controls.

Advertising and marketing cookies

Where applicable and subject to your choices and the law, marketing cookies may help measure campaigns, limit repeated advertisements and show content that may be more relevant to your interests. These cookies may allow a third party to recognise your browser or device across different websites or services. We do not suggest that advertising content is suitable for every person. Gambling-related communications and advertising should be used responsibly and may be subject to age, location and other legal restrictions.

Security, compliance and fraud prevention

Cookies and similar technologies may be used to protect accounts, identify suspicious activity, prevent fraud, support identity and age-related checks, enforce website rules and assist with regulatory or legal obligations. These technologies may help us understand whether activity is genuine and whether a device or session presents a security risk. Disabling security-related technologies may prevent access to some features or require additional checks.

Your choices and managing cookies

You may be able to manage cookies through the cookie banner or preference tool displayed on the website. Depending on the available settings, you may accept all optional cookies, reject optional cookies or select particular categories. Your choices may be stored in a cookie or similar technology so that they can be remembered. If you clear your browser data, change devices or use a different browser, you may need to set your preferences again.

You can also manage cookies through your browser settings. Most browsers allow you to view, block or delete cookies, and some provide controls for specific websites. You can usually find these controls in the browser's privacy, security or settings menu. Help pages supplied by your browser provider may explain the available options.

• Blocking all cookies may stop account, login, security or other essential features from working correctly.
• Deleting cookies may remove saved preferences and may require you to repeat certain choices or settings.
• Opting out of advertising cookies may not remove all advertising; it may instead make advertising less tailored to your interests.
• Browser-based opt-out settings may apply only to the browser or device where they are selected.
• Some technologies may not be controlled by ordinary browser cookie settings and may require the relevant service's own controls.

Where required, we will seek consent before using optional cookies. You may withdraw or change consent at any time using the available preference controls, without affecting the lawfulness of processing carried out before your withdrawal. Some strictly necessary technologies may continue to operate because they are required for the website or a service you have requested.

Do not track signals

Some browsers and devices offer a Do Not Track or similar signal. Because there is no single consistent technical standard for these signals, the website may not respond to every such setting in the same way. We will continue to review available technical and legal standards and will apply any requirements that are relevant to our services.